Public Service Announcements: A Model for Advocacy?

24 Sep

Public Service Announcements are “messages in the public interest disseminated by the media without charge, with the objective of raising awareness, changing public attitudes and behaviour towards a social issue”

.

 

.

.

.

..

.

.

.

.

.

.

founded 1941

.

.

.

.

.

.

 

.

.

.

“The most successful advertising recruitment campaign in American history” -adcouncil.org

.

.

.

.

.

.

.

.

.

First and “most successful campaign to date” -adcouncil.org

.

.

.

 

.

.

.

..

.

.

Propaganda? Yes. Problem? No.

Public Service Announcements bring awareness and change attitudes about social issues.

.

.

 

.

.

.

.

.

.

.

.

.

The Public Sphere:

“a realm of our social life in which something approaching public opinion can be formed.Access is guaranteed to all citizens. A portion of the public sphere comes into being in every conversation in which private individuals assemble to form a public body…Citizens behave as a public body when they confer in an unrestricted fashion—that is…the freedom to express and publish their opinions—about matters of general interest. In a large public body, this kind of communication requires specific means for transmitting information and influencing those who receive it”

.

.

 

.

.

.

.

.

.

.

.

.

.

It is

“a sphere which mediates between society and state, in which the public organizes itself as the bearer of public opinion”

.

.

.

 

.

.

.

….

.

.

Controversy

Theoretical opposition: “Domestic Propaganda”

Emergency Preparedness

How might some see this video, in a negative light, as propaganda?

.

.

 

.

.

.

.

.

..

.

.

.

Religiously supported:

Never Tell a Lie

How might religiously-funded PSAs warrant controversy, even when they are not based on religious messages?

.

.

.

 

.

.

.

.

 

..

.

.

Perpetuating class inequality: Potentially threatening messages coming from “above”

Ewen explains that Public Relations are a way to preserve social, economic, and political advantages of the privileged class while they were coming under attack from below. Bernays understood the public sphere as contested ground and public relations as a historic response to the vocal demands of a conscious, and increasingly critical, public.

Fatherhood Involvement

Children’s Oral Health

Do these ads perpetuate class inequality?

.

.

.

 

.

.

.

.

.

..

.

.

Support

Empowering lower classes:

College Access

.

.

.

 

.

.

.

.

.

.

..

.

.

Representing all groups in positive light:

Dropout Prevention

.

.

.

 

.

.

.

.

..

.

.

.

.

.

.

.

.

Bringing PSAs into the age of consumers as producers

“we need to imagine what an active public life might mean in an electronic age”

Let My People Vote

How does this video fit into and differ from the guidelines for PSAs that I’ve laid out?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: